Articles
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8 of 8 articles
- ·6 min read
I Only Understood This AI Product Thanks To A Tractor
A demo on a tractor explained Cal.com’s new AI tool better than its landing page. What that says about hype, clarity, and the future of AI branding.
- ·4 min read
The Blind Box Playbook For Founders And How To Use It For Good (Part 2/2)
POP MART proved that people love the thrill of the unknown. In this second part of the series, we explore how blind-box mechanics in other industries and lessons we draw as founders.
- ·5 min read
The Psychology Behind POP MART’s success (Part 1/2)
POP MART turned uncertainty into a billion-dollar business. Here’s how blind boxes, Labubu and the psychology of randomness created one of the smartest recent consumer playbooks.
- ·4 min read
Fix Your Squishy Headlines: Talk About Capabilities, Not Outcomes
Outcomes are a hard sell. Capabilities are much easier to visualise. If you can picture it, it’s easier to buy.
- ·2 min read
Beyond Demographics: A Practical Guide to Defining Your Audience
Stop guessing who your best customers are. Systematically find the ones who need you most and make them yours.
- ·5 min read
What the Walkman Can Teach Us About Product Roadmaps
Why your big vision might be the very thing stopping you from launching. Learn why starting with one defining feature lead to faster adoption, with lessons from the Walkman and Slack.
- ·3 min read
If you don’t choose, you lose.
The hidden cost of opportunism: why serving everyone undermines your margins, operations and long-term success.
- ·1 min read
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