POP MART turned uncertainty into a billion-dollar business. Here’s how blind boxes, Labubu and the psychology of randomness created one of the smartest recent consumer playbooks.
Thank you! I’m glad you enjoyed it. Writing this piece was a bit of introspection for me. I’ve definitely fallen into the blind box rabbit hole myself. Funny how, as marketers, we sometimes end up being the most susceptible to the very tactics we study!
loving this!
Thank you! I’m glad you enjoyed it. Writing this piece was a bit of introspection for me. I’ve definitely fallen into the blind box rabbit hole myself. Funny how, as marketers, we sometimes end up being the most susceptible to the very tactics we study!