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The Psychology Behind POP MART’s success (Part 1/2)
POP MART turned uncertainty into a billion-dollar business. Here’s how blind boxes, Labubu and the psychology of randomness created one of the smartest…
Sep 5
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Thomas Budin
1
2
August 2025
Fix Your Squishy Headlines: Talk About Capabilities, Not Outcomes
Outcomes are a hard sell. Capabilities are much easier to visualise. If you can picture it, it’s easier to buy.
Aug 29
•
Thomas Budin
Beyond Demographics: A Practical Guide to Defining Your Audience
Stop guessing who your best customers are. Systematically find the ones who need you most and make them yours.
Aug 22
•
Thomas Budin
What the Walkman Can Teach Us About Product Roadmaps
Why your big vision might be the very thing stopping you from launching. Learn why starting with one defining feature lead to faster adoption, with…
Aug 15
•
Thomas Budin
2
If you don’t choose, you lose.
The hidden cost of opportunism: why serving everyone undermines your margins, operations and long-term success.
Aug 8
•
Thomas Budin
5
June 2025
🐴 ➡️ 🦄 Horse To Unicorn Is Coming soon
Weekly bite-sized lessons in systems thinking for technical founders and operators who want to turn product into traction through marketing. Practical…
Jun 14
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